Saturday, December 2, 2006

The Hard Truth About The Hard Truth About Hated 'Clamshell' Packaging

In an effort to keep toys intact and music players from being pilfered, the consumer products industry has moved en masse into a style of wrapping that's more prison than package. The hard plastic clamshell container, with its fused seams, is so impenetrable it has even spawned its own safecracking tools: razor-sharp gadgets designed to slash through all that stuff.
"You want the virgin product -- the product that's untouched by human hands," Hine said. "Yet when you get it home, the very thing that kept the product pristine is what's keeping you from actually experiencing it. We want it both ways."

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