Bilingual toys big hit with nation’s littlest consumers

It’s a small world after all

“I made a big mistake by not teaching my kids Spanish,” said Heitmann, 37, recently at the Burbank, Calif., store. “I’m not going to make the same mistake with my niece.”
Spanish-English bilingual toys have become especially popular in the last few years, thanks in part to Fisher-Price’s wildly successful “Dora the Explorer” product line, based on the Nickelodeon cartoon about Dora Marquez, a 7-year-old bilingual Hispanic girl.
For the first time, Hispanic people – the largest and fastest-growing minority group in the country at 42.7 million – will flex more spending power than any other minority group in the United States, according to the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.

Hispanic disposable income will swell to $863.1 billion this year, up 8.1 percent from 2006, the Center estimates.


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