The timing couldn’t be much better for InterActiveCorp to launch Zwinktopia
,
a new virtual world for young teens. Other virtual worlds, such as
Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others,
are exploding
in terms of unique monthly visitors and total time spent at the sites.
Until today, IAC’s Zwinky was a site to make customized avatars,
choosing from 10,000 different outfits, accesories and other items, and
embed them onto other websites such as MySpace. Users could also become
friends with other users and enage in basic social networking
activities. See Stardoll
as well in this space.



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a new virtual world for young teens. Other virtual worlds, such as
Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others,
are exploding

Until today, IAC’s Zwinky was a site to make customized avatars,
choosing from 10,000 different outfits, accesories and other items, and
embed them onto other websites such as MySpace. Users could also become
friends with other users and enage in basic social networking
activities. See Stardoll




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