Tuesday, January 15, 2008

Build-A-Bear Workshop® Successfully Launches buildabearville.com™

ST. LOUIS--(BUSINESS WIRE)--Build-A-Bear Workshop® Guests
are bringing their furry best friends to life in buildabearville.com.
The new virtual world, which launched on December 11, is on track to
reach one million unique monthly visitors by the end of January.



We are thrilled that so many Guests have
visited buildabearville.com, said Maxine
Clark, founder and chief executive bear of Build-A-Bear Workshop. Our
virtual world experience extends the emotional bond that is created when
a Guest makes a new furry friend. Guests are able to bring their new
friend to life online and continue to play and grow the friendship that
begins in our store.

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