toys of 2007 were awarded the prestigious TOTY Award at this year's gala Toy of
the Year celebration at Pier 60, Chelsea Piers on Saturday, February 16th. The
evening was festive and exciting, despite a leak of an embargoed press release
(sound familiar to some?). And the winners of the 2008 TOTY Awards are:
of the Year, representing the best toy of the year – Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd
Most Innovative Toy of the Year, for the most outstanding,
unique and creative toy - Smart Cycle™ Physical Learning – Fisher-Price
Toy of the Year, for toys designed for infant and/or preschool children
– Moon Sand Adventure Island – Spin Master Ltd.
Toy of the Year, for toys that merge high-technology with creativity
and imagination- Power Tour Electric Guitar – Tiger Electronics
Toy of the Year, recognizing a toy that, through play, helps children
develop special skills and/or knowledge - Smart Cycle™ Physical Learning – Fisher-Price
Activity Toy of the Year, recognizing a toy that inspires creative
play through various forms of activity- LEGO City – LEGO Systems, Inc.
of the Year, including board, CD-ROM, electronic and card game formats
– Rubik's Revolution – Techno Source
Specialty Toy of the Year,
for toys distributed primarily through specialty retailers – Snap Circuits – Elenco
Outdoor Toy of the Year, focused on toys designed for outdoor
play - RipStik® Caster Board – RipStik USA
Girl Toy of the Year,
for toys developed specifically for girls of any age - Littlest Pet Shop: Display
& Play Round & Round Pet Town Playset – Hasbro, Inc. and Troop Groovy Girls – Manhattan Toy
Boy Toy of the Year, for toys developed for boys of any age
– Transformers Movie Deluxe Figures – Hasbro, Inc.
the Year, for the licensor that had the greatest success spreading its
brand or property throughout the industry while generating interest and excitement—Hannah
Montana – Disney Consumer Products.
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