The viral potential for a mobile virtual world optimized for the Apple ecosystem could be as big as the potential for continuous monetization: sales of avatar accessories, virtual apartments (utilizing iPhone 3.0’s new subscription option), sales of in-game items, music downloads, branded spaces and conventional ads come to mind.
Tokyo-based start-up called Genkii is building a unique app that has the potential to not only let a few iPhone users connect with each other, but thousands of them - at the same time or asynchronously. Sparkle is poised to become the first virtual world for the iPhone. What’s more, it’s being developed completely from scratch, exclusively as an MMO for the iPhone/iPod Touch.
Genkii says users will get a full-fledged virtual world in 3D (the company has a track record in virtual worlds development). Sparkle 3D will have its own economy, customizable personal spaces and avatars, social networking functions, virtual goods, games, streaming audio support, etc.
Currently, Genkii is completely self-funded and has been bootstrapping for over a year. The company is now actively seeking angel investment to accelerate development of Sparkle 3D.
Article Link (Tech Crunch)
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