Monday, April 27, 2009

Pleo creator Ugobe files for bankruptcy

The first real casualty of the economic crisis has emerged,
and it’s a lovable robotic dinosaur. Decreased demand for
expensive toys has left Pleo’s creator, Ugobe, wallowing in debt.
As a last ditch effort to remain solvent, they’re going to try to
auction off the rights to Pleo, but there’s no guarantee that the
poor critter will ever be made again.

Pleo has always been a favorite over here at CrunchGear, so we put together a little goodbye tribute video in case the adorable robosaurus is indeed extinct.


It actually seems likely that the rights to make Pleo (and the machinery owned over in China) will be
snapped up, but if one of the big toymakers does so, they’re
under no pressure to continue production. They might wait for the world
economy to recover, but they also might just shelve it, knowing
they’ve spoiled any competitors’ hopes of capitalizing on

Whatever the case, it’s a sad day indeed.

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