Wednesday, September 12, 2007

Chick Gadgets

Women like technology, they just don't need it to be pink, reports Wired. 91% would prefer something sleek and sophisticated to something "feminine."

"Most women feel cheated when they walk into stores or see ads with
baby-pink, diamante-encrusted products." "Empowered women" -- 37% --
own an average of six devices, including a digital camera, desktop or
laptop, multimedia mobile phone, MP3 player, and digital TV.

In addition, instead of pink, women would like technology that works. "If you
wanted to design technology that would appeal to women, it needs to
work flawlessly the first time out of the box and every time
thereafter. They don't have time to faff around."

Article Link (Jezebel)

No comments: