Monday, November 12, 2007

Virtual Fun And Games

Virtual worlds that cater to kids and teens in a safe, low-tech
environment are experiencing the biggest surge in population growth.
Korea's Cyworld, which also has a U.S. outpost, gets monthly return
visits from more than 15 million young adults who decorate online rooms
and spend and earn "acorns" on the site. Finnish Habbo Hotel attracts a
similar crowd with its tiny, pixelated people. Disney


endorsed the notion of virtual worlds for kids when it scooped up Club
Penguin for $350 million in August 2007. That site claims 12 million
active users. Analyst firm eMarketer predicts that by 2011, 53% of U.S.
Internet-visiting kids and teens--or about 20 million people--will go
to virtual worlds regularly.

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