According to Nielsen/Net Ratings Inc., an Internet research company, the number of online users in the 2-to-11 age group rose 19 percent to 15.1 million in December 2006, from 12.6 million in December 2002.
These Internet-based toys are cost-effective, Byrne noted.
"It makes it possible to refresh the product without coming up with a new toy," he said. That helps keep children interested without having to keep investing in creating a new product, Byrne noted.
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