A survey of the exhibition floor made it clear that toys in all categories continue to trend toward more electronics, interactivity, technology, content and customization. And extending the trend toward technology even further this year were a number of toy lines that can be played with on their own or hooked up to the Internet, including Fisher Price's Funkeys figures for kids as young as 2-4.
Highlights of a very broad product line from Hasbro include the Optimus Prime voice changer helmet and the Ultimate BumbleBee 14-inch action figure with light, music and sound effects that transforms into the Chevrolet Camaro concept car. Hasbro, which holds the licensing rights to Transformers, has signed up 190 licensees of its own for movie-related merchandise.
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