The Fall 2006 National Kids Study features the following new highlights from children ages six to 11:
* Forty percent of MP3/Digital Media Player owners reported owning Apple's iPod
* 975,000 have visited/used MySpace.com in the last month
* 2,376,000 have downloaded music online in the last month
* 1,367,000 have written or read an online journal/blog in the last month
* Fifty-four (54) percent (or 13,078,000) have a television in their room
* Twenty-six (26) percent (or 6,263,000) have a stereo in their room
* Nineteen (19) percent (or 4,658,000) have a computer in their room
Article Link
Showing posts with label 2007. Show all posts
Showing posts with label 2007. Show all posts
Thursday, February 15, 2007
Toy Fair '07 winds up with featurebuzz
A survey of the exhibition floor made it clear that toys in all categories continue to trend toward more electronics, interactivity, technology, content and customization. And extending the trend toward technology even further this year were a number of toy lines that can be played with on their own or hooked up to the Internet, including Fisher Price's Funkeys figures for kids as young as 2-4.
Highlights of a very broad product line from Hasbro include the Optimus Prime voice changer helmet and the Ultimate BumbleBee 14-inch action figure with light, music and sound effects that transforms into the Chevrolet Camaro concept car. Hasbro, which holds the licensing rights to Transformers, has signed up 190 licensees of its own for movie-related merchandise.
Article Link
Highlights of a very broad product line from Hasbro include the Optimus Prime voice changer helmet and the Ultimate BumbleBee 14-inch action figure with light, music and sound effects that transforms into the Chevrolet Camaro concept car. Hasbro, which holds the licensing rights to Transformers, has signed up 190 licensees of its own for movie-related merchandise.
Article Link
Saturday, February 3, 2007
Hot toys for 2007: Flying robots, guitars, and a singing Barbie
MAIN STORY
Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
By Parija B. Kavilanz, CNNMoney.com staff writer
Lots of robots
"Optimus Prime voice changer helmet" from Hasbro.
BACK NEXT 3 of 9
Lots of robots
Toy robots are a rage this year, thanks to the upcoming July 4 release of the live-action "Transformers" movie from DreamWorks Pictures and Paramount Pictures. Hasbro, which owns the Transformers brand has created the "Optimus Prime voice changer helmet" which makes your voice sound like a robot. The product will hit stores in June, selling for $29.99, suggested retail price.
The Air Hogs Robo Copter from Canadian toymaker Spin Master is a pretty cool innovation in the remote-control toy category. With the push of a button, the Robo Copter transforms from a robot to a helicopter. Kids can drive it on the ground or fly it in the air.
"If you're looking for one of the biggest `Wows' of Toy Fair, I think we have it," said Harold Chizick, spokesman for Spin Master.
The Robo Copter is expected to sell in the fall, priced at about $110, for kids 10 years and older.
"Robots are classic toys and a natural place for companies to incorporate new technology," Byrne said. New from Jakks' Xtreme Performance Vehicles (XPV) line of remote-control flying vehicles is the XPV R.A.D. series, which stands for Robotic Air Defense. XPV R.A.D. apparently is a flying RC robot that travels on land and then launches in the air. The company said XPV R.A.D can switch from a standing android to a flying robot capable of performing aerial stunts. The series is expected to sell in the fall.
Article Link
Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
By Parija B. Kavilanz, CNNMoney.com staff writer
Lots of robots
"Optimus Prime voice changer helmet" from Hasbro.
BACK NEXT 3 of 9
Lots of robots
Toy robots are a rage this year, thanks to the upcoming July 4 release of the live-action "Transformers" movie from DreamWorks Pictures and Paramount Pictures. Hasbro, which owns the Transformers brand has created the "Optimus Prime voice changer helmet" which makes your voice sound like a robot. The product will hit stores in June, selling for $29.99, suggested retail price.
The Air Hogs Robo Copter from Canadian toymaker Spin Master is a pretty cool innovation in the remote-control toy category. With the push of a button, the Robo Copter transforms from a robot to a helicopter. Kids can drive it on the ground or fly it in the air.
"If you're looking for one of the biggest `Wows' of Toy Fair, I think we have it," said Harold Chizick, spokesman for Spin Master.
The Robo Copter is expected to sell in the fall, priced at about $110, for kids 10 years and older.
"Robots are classic toys and a natural place for companies to incorporate new technology," Byrne said. New from Jakks' Xtreme Performance Vehicles (XPV) line of remote-control flying vehicles is the XPV R.A.D. series, which stands for Robotic Air Defense. XPV R.A.D. apparently is a flying RC robot that travels on land and then launches in the air. The company said XPV R.A.D can switch from a standing android to a flying robot capable of performing aerial stunts. The series is expected to sell in the fall.
Article Link
Subscribe to:
Posts (Atom)