has announced the launch of a line of interactive t-shirts that combine
fashion, SMS and activism through “shirts that text back”.
Reactee allows users to create t-shirts that include a personalized
message such “Stop Global Whaling” or “Andrew Keen is a Luddite” that
is then complimented by a unique keyword such as SUSHI or MORON on the
shirt. People who see the shirt can then respond to it by sending the
keyword via SMS to 41411. In return senders receive a custom text
message response created by the T-Shirt creator.
Example Reactee customers given include individuals such as DJs who
want to share their playlists, political activists promoting a
candidate, people who just want to get something off their chest, or
entire organizations, which can make many shirts with the same keyword
and use them to promote their unique cause.
Users can create text alert lists to communicate with those
interested in their causes. Additionally, users can make their designs
public and include them in the Reactee gallery of shirts that have
received the most text messages.