U.S. Teens Spending Power for Crucial Holiday Season Could Bode Well for Traditional Retailers

Where do you learn about                                     Total
    cool new products?                                           Teens

    Internet                                                     65 %
    Friends                                                      62 %
    Commercials on TV                                            54 %
    Magazines                                                    48 %
    TV shows                                                     38 %
    Shopping                                                     38 %
    Movies                                                       29 %
    Ads in theatres before the movie                             21 %
    Siblings                                                     21 %
    Parents                                                      19 %
    Celebrities                                                  14 %
    Other                                                         2 %
    None of the above                                             5 %

Please tell us how/where                                     Total
    you plan to shop this holiday                                Teens
    season.

    Electronics store                                            46 %
    Bath/body store                                              45 %
    Music store                                                  41 %
    Chain clothing store                                         38 %
    Mass merchandise store                                       37 %
    Accessory store                                              35 %
    Department store                                             35 %
    Bookstore                                                    35 %
    Sporting goods store                                         29 %
    Athletic shoe store                                          26 %
    Video store                                                  25 %
    Pet supply store                                             24 %
    Cell phone/wireless store                                    23 %
    Discount chain store                                         18 %
    Specialty/local boutique                                     13 %
    Store websites                                               13 %
    Through a catalog or mail order                              12 %
    Home improvement/decorating store                            12 %
    Online store                                                 12 %
    Thrift/secondhand/vintage store                               8 %
    Supermarket/food store                                        8 %
    Online auction site                                           8 %
    Drugstore                                                     4 %
    Convenience store                                             4 %
    Home shopping Network/QVC                                     3 %

Plan to spend "$100 or                                       Total
    more" of my own money on:                                    Teens

    Boyfriend/Girlfriend                                         28 %
    Parents                                                      20 %
    Grandparents                                                 18 %
    Boss                                                         17 %
    Nieces/Nephews                                               15 %
    Siblings                                                     13 %
    Aunts, Uncles or Cousins                                     13 %
    Co-workers (other than boss)                                 11 %
    Teachers                                                     11 %
    Pets                                                          9 %
    Best Friend                                                   9 %
    Classmates                                                    9 %
    Secret Santa(s)                                               8 %

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    Other friends                                                 7 %
    Other                                                         9 %

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