user base doubled to almost 800,000 over the last year as the company
added more and more online games and interactive elements. It hadn't
brought one of its biggest online successes, though, Club Penguin,
but users from Down Under were still making their way to the kids
virtual world. To keep pace, Disney will be adding a local staff in
Sydney to support Club Penguin by August.
"One of the reasons why we're very excited about the opportunity
here is that there is already a pretty sizeable audience of people from
Australia going to Club Penguin," Duncan Orrell-Jones, head of the Walt Disney Internet Group for Asia Pacific, told News.com.au.
"If you look around the world, Australia ranks way up there in terms of
our brand appeal - it's sort of neck and neck with the US."