The Details from Denmark
Broken
down by each of the 31 countries from which there were respondents, the
results could be instructive for companies looking to target potential
customers. This sample page from the report shows the results from
Denmark, which in some areas contrasts markedly with results from other
nations. Compared with teens in the U.S., for instance, Danes play far
fewer online games (53% vs. 37%). But techno music is much less popular
in the U.S. than in Denmark (32% vs. 41%). That information could help
a marketer, for example, decide to use different music to promote the
same brands in different countries, tailoring campaigns according to
regional preferences.
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