Sunday, October 12, 2008

Impulse Purchases Most Common at the Grocery Store

* “Shoppers making a ‘quick trip’ to the store to pick up a few specific items usually purchase 54 percent more than they planned.”
* "Forty-seven percent of shoppers go to the store three or four times each week.”
* “Consumers graze at the grocery store, with impulse buys making up between 50.8 and 67.7 percent of total purchase.”

Article Link (Life Hacker)

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