Friday, December 19, 2008

Consumers prefer vague product specs to utter ignorance

A new study in the Journal of Consumer Research has confirmed something we suspected all along: consumers love specs, even vague ones, and when deciding between two products people will gravitate towards the one for which more specifications were given. According to the journal, the research sheds light on both how preferences are formed in theory, and on how marketers can sell you more crapgadgets.

Article Link (Engadget)

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