U.S. visit numbers across all tracked retail categories declined for
Thanksgiving Day and Black Friday 2008, with the exception of
online-only shopping websites. Among the top 500 Retail sites, Walmart
was the top visited on Thanksgiving Day, but Amazon.com took over as
top visited Retail site on Black Friday.
Overall, the numbers showed an expected but sharp decline: the
percentage of U.S. visits was down 11% on Thanksgiving Day in 2008
compared to last year, and U.S. traffic on Black Friday was down 5%.
But online-only (not brick-and-mortar) stores, of which there are 100
in the list of 500 top retail websites, had a pretty good run: the
percentage of U.S visits to those shot up 11% on Thanksgiving Day, and
went up 10% on Black Friday compared to 2007.
Article Link (TechCrunch)