Tuesday, August 14, 2007

Imagi-WowWee deal

Imagi, the animation studio behind the recent Teenage Mutant Ninja Turtles film, and the upcoming Gatchaman and Astro Boy movies, has inked a deal with Wowwee Ltd., makers of the infamous Robosapien
(amongst others), which will grant the toy-maker exclusive distribution
rights for the studio's properties. According to the company press
release, Wowwee will provide some of its proprietary technology for use
in toys related to the upcoming pictures, which will closely replicate
the look and story of the films in both design and "play patterns." As
Imagi co-CEO Douglas Glen puts it "All too often, film-licensed toys
fail to live up to kids' expectations, because they fall so far short
of what the kids see on the movie screen," but Imagi and Wowwee will
seek to avoid this by having toy designers and filmmakers work closely
with one-another. Our personal hope is to see a life-size, fully
functional Astro Boy... with feelings. Maybe we're expecting too much.
Article Link (Gizmodo)

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