New children's virtual world to include education, entertainment and news.
Aardman Animations has teamed up with Enable Interactive to create a new virtual world for kids - WebbliWorld.com.
Commissioned
by WebbliWorld Limited and designed and developed by Aardman and
specialist agency Enable, the website features animated films staring
new characters, as well as interactive games and adventures.
WebbliWorld
will have numerous tie-ins to advertising clients, which will sponsor
different sections of the site, in additon to the two initial sponsors,
Puffin Books and the World Wildlife Fund.
"WebbliWorld.com was a
fantastic opportunity for Aardman as it allowed us to show that our
animation and design skills are just as relevant in web design," said
Heather Wright, head of Aardman's TV commercials division. "Our
designer created the highly colourful, energetic and immersive world
which kids love and which is something fresh and different, completely
from scratch."
The site has been designed to provide children
with a safe online world in which they can experience the vast
resources of the internet, including entertainment, educational
resources and news feeds. The next phase of the site will include a
search engine and a social networking community.
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