Penguin earned $50 million to $150 million in 2008 according to
estimates by DFC Intelligence. The full study on MMOs and virtual
worlds will come out next month, but the analysts shared the top-earning titles with GigaOM ahead of time.
The top earner is World of Warcraft with an estimated revenue of over $500 million, but the more casual title, Maple Story, isn't far behind at number 3 with an estimated $150-$500 million.
Penguin checks in at number 7, ahead of hardcore adult titles like Age
of Conan, Warhammer Online, and Lord of the Rings Online. Considering
that it's the title with the youngest audience and by far the most open
ended, it's a very respectable showing.
money from products other than its virtual world, including standalone
video games and toys, but it's not clear whether that revenue is taken
into account here. If not and it's based only on the virtual world's
subscriptions which range
from about $5-$6, that would put Club Penguin's subscriber base
somewhere between 8.3 million users and 30 million users, which
range from $57.95/year to $71.40/year, that would put its subscriber
base at somewhere between 700,000 (which is where the service was
reportedly at around the time it was acquired by Disney in Summer 2007) and 2.58 million users.