Thursday, February 5, 2009

Disney to Invest More in Virtual Worlds, Sees Them Close to Profitable

"We expect to continue to invest further in these businesses and
particularly in Disney-branded video games, websites, and virtual
worlds for the next few years," said Thomas O. Staggs, CFO and Senior
Executive Vice President.

"Our investment in Virtual World will continue and I think we will
ramp up somewhat. We believe that is a business that can ramp to
profitability actually reasonably quickly and show some nice returns
for us. Of course, Club Penguin is already profitable but I think there
is more for us there in that property and in the other properties that
we are developing," he explained.

Providing the opportunity to
both provide a consumer touchpoint and directly monetize its evergreen
franchises, virtual worlds seem to be playing an increasingly large
role in Disney's Interactive Media Group

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