Thursday, February 19, 2009

Tween Trends

The Basics. A quick refresher course in the demo reminded
us that an 8 year old and a 12 year old are developmentally
(physically, emotionally, cognitively) worlds apart. This translates to
a difference in the way they care for their appearance (fun colors,
yummy smells vs. spa-type products for girls), relate to their parents
(temper tantrums vs. door slamming) and most relevant to this
conference play (starting card collections/Webkinz-type online activity
vs. strategy games/social sites like MySpace and Facebook) and
entertain themselves (superhero-based fantasy vs. real-world-hero-based

Tween Trends. Recent studies show an increasingly strong
bond between parents and their tweens (the rise of co-viewing
televisions shows), kid activism (wanting to make the world a better
place) and a less encouraging upswing in anxiety at a younger age with
11-12s worrying about doing well in school, going on their first date,
etc. Not surprisingly, girls especially struggle with self-esteem).

Article Link

No comments: