Forget iZ and iDog, critters that rocked to the beat of MP3 players a couple of years ago. Now kids want to rock out themselves, or so manufacturers are betting.
"Just putting music in a toy isn't good enough. There has to be a legitimate play opportunity," says Marc Rosenberg of Zizzle, which is launching a High School Musical-branded guitar, keyboard and drum set ($7.99 each).
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