Friday, February 23, 2007

WowWee robots invade McDonald's Happy Meals

WowWee's robot empire has seen some frighteningly rapid growth since the first Robosapien rolled off the assembly line, but it doesn't seem to be showing any signs of slowing down, with pint-sized versions of a number of the company's bots now making their way into McDonald's Happy Meals. While the king has sadly been left out, starting today you can get a Walking Robosapien, Roaring Roboraptor, Talking Robosapien V2, Running Roboreptile, Walking Robopet, Chomping Roboraptor, or Stand-Up Robosapien with the purchase of a Happy Meal. Those less interested in fostering the inevitable robot uprising can opt for a My Little Pony toy instead. Of course, all of the bots are decidedly less capable than their pricier counterparts, although we doubt that'll stop some of you from trying to mod them anyway. Check out the gallery below for a better look at 'em.

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sarjoun said...

Interesting distribution model. Do you know if there is much profit in it?

Opportunity Finder said...

I think it builds awareness for them and they license it to McDonalds staple toy design company "Creata". I think they make about 5 cents/ units. The volume for these items is about 30,000,000 units. Their profit is about $1.5 million. (Not much for Wowwee)