Wednesday, February 14, 2007

It's Teddy Bear, Version 2.0

In real life, all that 10-year-old Megan Leffew's cuddly stuffed animals can do is sit on her bed in her room in Rockville. But online, they can play air hockey, whip up a fish-and-chips dinner or take a dip in a hot tub.

They are called Webkinz, huggable, plush toys with elaborate virtual lives that spotlight how children's play is changing, moving effortlessly between the real world and the Web. And in less than two years, they have become must-have items for tech-savvy 'tweeners.

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