Monday, May 14, 2007

TIA plans holiday preview; prices Dallas show

The 2007 ‘Come Together” introductory value pricing for October's Fall Toy Preview at the Dallas Market Center includes rates of $12 per square foot for all TIA members and $16 for non-members. 

To date, retailers like Wal-Mart, Target, Toys "R" Us, Aldi, AAFES
and have expressed interest in the Dallas show, according to
Carter Keithley, TIA president. Bandai, Mega Brands, K'Nex, LeapFrog
and Alexander Doll Co. are some of the exhibitors that have already
signed on. The TIA expects more than 200 vendors and more than 600
buyers this year’s show, which takes place, October 9-12.

“TIA is investing in the success of Fall Toy Preview, which is the
critical first leg in the product development and sales cycle,” said
Keithley. “The most important thing TIA can do for the toy industry at
this time is to bring the entire industry under one roof for the
convenience of retail buyers.”

The Dallas Market Center has been the venue for various toy and
juvenile product shows throughout the years, but this will mark the
first year that the Fall Toy Preview will take place there.

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