Wednesday, December 6, 2006

Pleo Manufacturer - Hon Hai to mass produce robot toys

Taiwan's electronics giant Hon Hai Precision has set its sights on the lucrative toy market by teaming up with U.S. toymaker Ugobe to produce Pleo, a next-generation robot dinosaur toy, officials said on Tuesday.

The official said the "life-form" Pleb is expected to hit the worldwide market in spring, but Ugobe will reserve 100 of the first batch for sales in Taiwan in February.

Caleb Chung, a toy inventor and co-founder of Ugobe, said Pleb is equipped with 34 sensors, memory cards, and more than eight computer chips able to process millions of data per second, thus making Pleb a virtual pet.

Initially, the toy would be sold at about 270 dollars, compared to other robot toys which can cost more than 2,000 dollars, Christopher said.

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