Monday, December 4, 2006

Zizzle: A Swashbuckling Toy Success Story

Based in Chicago, Zizzle is a second act for Shiffman, who in the 1990s produced not only Furby but also Giga-pets and a batch of other electronic toys that topped many a holiday wish list. Having sold his company Tiger Electronics to Hasbro in 1998 for $335 million, Shiffman bailed out of toys for a time.

If iZ put Zizzle on the map, the Pirates toys kept it there. Playsets and action figures have been selling well, says Shiffman. "There are pirates toys we simply can't keep on the shelves.

While retailers don't disclose unit sales, Byrne reckons that Pirates alone have raked in at least $100 million for Zizzle.

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