Wednesday, March 21, 2007

Teens targeted with cellphone marketing

The percentage of teens with a cellphone
Age 13 42%
Age 17 75%
Teens are more likely to use cellphones for text messaging and other non-voice applications
Percent of teens who use cellphones for voice only 17%
Percent of adults who use cellphones for voice only 35%
Source: JupiterResearch

Technology designed to influence teen behavior should be "cool to use and add functionality," says Dan Butler, a National Retail Federation vice president. "Younger generations may certainly drive the utilization of these technologies. They'll take the time to learn a new technology because they automatically get the coolness and uniqueness."

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