Discovery
Communications announced today its plan to increase the presence of its
consumer products in the retail marketplace through the continued formation of
partnerships with large retailers to provide more exposure for Discovery-
branded products while eliminating the necessity of operating stand-alone and
mall-based stores.
As part of its new commerce plan, Discovery will focus on achieving an
increased reach of its products through retail partnerships and the high-
growth e-commerce platform. The company plans to expand the presence of its
products in the retail marketplace through cost-effective initiatives with
large retailers, such as Animal Planet's relationship with Toys "R" Us. In
addition to strengthening its successful web-based e-commerce activities,
Discovery will also explore new avenues for product sales via television (t-
commerce) by capitalizing on the company's unparalleled network reach in the
United States and around the world.
Article Link
Communications announced today its plan to increase the presence of its
consumer products in the retail marketplace through the continued formation of
partnerships with large retailers to provide more exposure for Discovery-
branded products while eliminating the necessity of operating stand-alone and
mall-based stores.
As part of its new commerce plan, Discovery will focus on achieving an
increased reach of its products through retail partnerships and the high-
growth e-commerce platform. The company plans to expand the presence of its
products in the retail marketplace through cost-effective initiatives with
large retailers, such as Animal Planet's relationship with Toys "R" Us. In
addition to strengthening its successful web-based e-commerce activities,
Discovery will also explore new avenues for product sales via television (t-
commerce) by capitalizing on the company's unparalleled network reach in the
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