Disney Targets Pre-Teens with New Social Networking Portal

Disney has joined the ever growing list social networking destinations with the launch of Disney Xtreme Digital, targeted directly at Disney’s core market of pre-teens.

The new service, said perhaps lazily by some
outlets as being a MySpace clone, comes complete with user generated
profile pages that leverage the wealth of Disney’s pre-teen friendly
content in terms of allowing customization, as well as offering the
standard competitions, video, music, games and networking features.
Naturally Disney has also included strong parental controls, that
include the ability to limit access access to the various features on
the site, including chat.

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