Inspired by a childhood passion for paper dolls, Scandinavian born
Liisa started drawing dolls and accompanying wardrobes, uploading them
to Geocities. The personal page grew, evolving to Paperdoll Heaven in
Now calling itself Stardoll.com, the site took $4 million in Series A funding from Index Ventures in February 2006, and $6 million in a B Series round lead by none other than Sequoia in June the same year.
Most users are girls between the age of 10 to 17 and online safety
immediately becomes a consideration. Stardoll adds a layer of anonymity
to all accounts. Users can never reveal personal information such as
their real name or city of origin on their pages.
Joining the site for the first time, you start with 25 star dollars
that can be used to buy accessories for each virtual doll. Accessories
range from 1 - 35 star dollars with users able to buy additional star
dollars at the rate of 10 star dollars to $1.
With its European heritage, languages supported include French,
Italian, Spanish, Hungarian and Polish, with a dedicated German .de
version recently being launched. 30% of traffic comes from the United
States vs. 50-52% from the European Union.