trend. Ganz's Webkinz, plush pets that come alive online with a secret
password, are a big hit with children. This year, consumers will see
plenty more like Power Rangers helmets which store secret missions
found online and even devices that take kids to secure Web sites where
they can play activities without wandering into the darker corners of
Some toys are even in the form of personal care products. Hasbro
recently reported that sales of "Tooth Tunes" a new musical toothbrush
featuring songs from pop acts such as Hilary Duff, Kelly Clarkson and
Black Eyed Peas, have averaged more than 100,000 units a week since
going into full distribution in February.
"The mood is pretty optimistic," said Chris Byrne, a New York-based toy consultant.