Monday, April 30, 2007

IAC Launches Zwinktopia At Peak of Virtual World Hype

The timing couldn’t be much better for InterActiveCorp to launch Zwinktopia,
a new virtual world for young teens. Other virtual worlds, such as
Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others,
are exploding in terms of unique monthly visitors and total time spent at the sites.

Until today, IAC’s Zwinky was a site to make customized avatars,
choosing from 10,000 different outfits, accesories and other items, and
embed them onto other websites such as MySpace. Users could also become
friends with other users and enage in basic social networking
activities. See Stardoll as well in this space.

Article Link

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