Monday, March 31, 2008

Hasbro acquires Trivial Pursuit for $80M

Toy maker Hasbro Inc. on Monday said it bought the intellectual
property rights related to Trivial Pursuit from Horb Abbot Ltd. and
Horn Abbot International Ltd. for $80 million.

Hasbro has developed, marketed and sold Trivial Pursuit under a license since 1983.

said the move will allow it to take Trivial Pursuit beyond
"traditional" venues into entertainment, publishing, promotions and
digital arenas.

For example, a television show expected to debut in 2008 called "Trivial Pursuit: America Plays" will feature the game.

has been aggressively expanding its board-game titles to new mediums.
It had a big-screen hit with the "Transformers" movie last year and in
February Universal Pictures said it will make at least four movies
based on Hasbro Inc. games and toys.

Shares fell 21 cents to $27.96 during midday trading.

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