Saturday, March 22, 2008

Toys Boys Want This Easter - Bakugan Battle Brawlers

Sales of the hit game are spiking by over 400% a week across the country,
prompting retailers to double orders and toy company Spin Master Ltd to
airfreight more product in fast. In response to the massive popularity, Spin
Master is speeding up production on more than 30 million Bakugan to meet this
high demand.

"This is the biggest thing we've done in the 14 years since we started the
company," says Anton Rabie, President and Co-CEO of Spin Master. "It's
amazing how fast the Bakugan trend has erupted in the U.S. It's on complete
fire at every single level and the series has only been on Cartoon Network for
a little more than three weeks."

"Retailers tell us that it's the latest craze in the toy aisle across the
country," says Spin Master spokesperson Donna MacNeil. "Boys love to throw
things, trade things, and collect things of value, and of course do battle,
and Bakugan's got all that."

To support the spread of Bakugan fever, Spin Master is rolling out a
cross-country Bakugan Battle Training tour in April, visiting 1,200 Wal-Mart
and Toys "R" Us stores across the country and offering game training,
demonstrations, and special giveaways. The Battle Training Tour kicks off
with a ribbon cutting ceremony of a special Toys "R" Us Times Square Bakugan
Battle Zone in New York City on April 4, 2008.

Available at all major retailers, Bakugan Battle Brawlers come in a
variety pack sizes, with accessories including a Wrist Launcher, Battle Arena,
and 2" Action Figures, all ranging from $4.99-$29.99.

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