Saturday, March 1, 2008

Toy makers directing kids to online component

A recent report for marketers from interFUEL Interactive Design
& Technology, based in Ventura, Calif., lists the seven must-have
features for any website aimed at kids, tweens and teens.

"If your company doesn't start using this new medium to enrich your brand, your competition will," the report says.

The seven essential features include safety, fun and self-expression, according to the report.

"If you're the fat kid at school, you can go online and be the
skinniest person ever," says Mel Bergman, the director of business
development at interFUEL, citing a common allure of the web that
applies to all age groups.

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