fashion game and virtual world for teens and tweens has attracted over 9,000
unique visits and more than 2,500 players in the first month of its launch.
The site is an online "internship" that lets budding entrepreneurs learn about
business while they role play as either fashion designers or store owners -
it's playtime with a bottom line. "I created this new teen fashion game to
help young girls get insights into business, inspire them and broaden their
horizons," explains CEO
Going beyond the paper doll format of other online fashion games,
www.fashionfantasygame.com leverages the world of fashion to explain complex
business concepts, carefully blending professional jargon with teen-speak.
Designers and store owners compete for rankings, ratings and virtual currency
while exploring the effectiveness of marketing, advertising and promotion.
There are multiple levels and players upgrade to paid memberships to enter
contests with real prizes. Fabric selections, manufacturing locations, real
estate choices, trademark options, exclusivity arrangements, and learning to
network within your industry are all thoughtful decisions that are carefully
The game and its sister site R. Lilly Tuckerwear were created by noted
undisputed inventor of Shapewear, Ganz's Body Slimmers by
intimate apparel line was successful because she was able to excite a
conservative industry with a revolutionary new product. Ganz likens the game
to an online playground for teens and tweens that inspires and exposes them to
career possibilities for the future.
The developers hope the game will also promote confidence in tween and
teen girls being at an age where they are more susceptible to self-doubt and
accepting a less dominant role in academics, sports and social situations. The
role models of the R. Lilly Tuckerwear Board Members, the assertiveness skills
developed through game-play, and the support of other players is intended to
help girls' self-esteem. According to CMO and partner
"having heard from girls in the UK,
the game is having an impact with a global audience."
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