Monday, March 31, 2008

Umm: WowWee RoboSapien Feature Film


Yes, RoboSapien can sometimes be pretty badass.
But does that mean that it’s a good idea to make him the lead character
in a feature film? I’m skeptical. Apparently, WowWee has signed over
the rights to produce a “feature-length motion picture inspired by WowWee’s Robosapien robot.” This movie will be called Robosapien: Rebooted (!), and will “combine a compelling live action story with the most advanced computer-generated imagery.” Needless to say, “under
the agreement, WowWee will have the exclusive worldwide right to market
toy merchandise associated with the film and its characters, and would
receive a share of the income from all other merchandising associated
with the film.”
The movie will be produced by Avi Arad, who has worked on the X-Men series, the Spider-Man series, and Bratz: The Movie.

I don’t mean to sound jaded, but this sounds more like a way for
WowWee to market toys than a serious movie effort, and if it ends up
being lame (and how many movies inspired by products have actually
turned out well?), it’s going to reflect badly on the robots and a
company that makes some totally cool stuff. I hope I’ve got it all
wrong, I really do… But, the production company (Crystal Sky Pictures)
is currently working on the next Rob Schneider movie. ‘Nuff said.

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