Tuesday, June 12, 2007

iPod demographics

The study indicated that those who use the Internet are four times as likely as non-Internet users to have MP3 players. These gadgets have a gender divide too. The study showed that men have a 50 percent greater chance than women of owning a digital media player.

While one in five people under the age of 30 have an iPod or other MP3 player, the number dropped to one in seven in the 30-to-39 and 40-to-48 age groups.

Similarly, about a quarter of people with household incomes of $75,000 or more owned such gadgets. That figure dropped to 10 for those in the $30,000 to $75,000 range and to 6 percent among those earning less than $30,000.

Article Link (CNet)

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