Tuesday, June 26, 2007

Mind Candy

Mind Candy designed an online world for global treasure hunts. In
the first version, concluded in February, 2007, individuals and teams
from around the world followed online and real-world clues to search
for “The Receda Cube,” which yielded a $200,000 prize for the person
who dug it up in a British park.

People link up in informal
teams with members from around the world, partly so they can have feet
on the streets where the live parts of the game happen.

Mind Candy makes money by selling fan magazines, clue cards, and corporate sponsorships.

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